One source told me that all but one of the big broadcast networks were ready to do business, and the company was hoping to bring in a number of new niche programmers to augment what would have been missing from its content line-up.
#Oncue intel tv
Intel also wasn’t getting TV content as cheaply as some of its competitors, and some of the bigger players even tried to prevent TV networks from doing business with Intel.īut regardless of these struggles, Intel Media as able to hammer out agreements that were close to being signed with a number of networks, according to sources with knowledge of those negotiations. Initially, Intel Media planned for a seven-day catch-up service, but it quickly became apparent that the networks weren’t willing to agree to more than three days. Intel Media’s building, tucked away on the corner of the Intel campus in Santa Clara, was supposed to be the birthplace for a new Intel – until the new CEO took over.Ī lot of the coverage on Intel’s struggles in the space has focused on content, which definitely wasn’t an easy area for the company. Insiders assumed that the deal would be done by November, but with news about the price emerging, it’s possible that Verizon played hardball, and eventually prevailed. Amazon, Samsung and others had talks with Intel, but Verizon quickly emerged as the most serious candidate. And behind the scenes, Intel quickly started to look for possible suitors. His successor Brian Krzanich publicly struck a cooler tone on Intel’s TV efforts. Intel went on to prepare itself for customer service operations, hired an ad agency for an OnCue launch campaign and even rented retail space in its launch markets to show off the OnCue set-top box and service during the holiday season.īut while Intel Media was getting ready to launch, its corporate parent went through a significant change: Longtime CEO Paul Otellini, who had been a big backer of the project, retired in May of 2013. The service was going to be launched under a separate OnCue brand, but reference the chip maker through an “Intel Inside & Out” co-branding. Viewers would access the service through a dedicated set-top box built by Intel, as well as mobile apps. Modeled after the BBC’s iPlayer, it would give viewers the ability to go back and watch anything they had missed over the last few days without the need to schedule any recordings. The plan at the time was to launch a pay TV offering that would stream all programming over the internet, and differentiate itself from the competition with a novel interface as well as a kind of cross-over between a DVR and a time machine for your TV.
In February, Intel Media boss Erik Huggers finally confirmed the existence of Intel Media and announced that the service would launch by the end of 2013. Many key details remained under wraps until early 2013. The company began to quietly work on a TV service that would be streamed over the internet in late 2011 and began to beta test it with Intel employees in 2012. The company’s Intel Media, unit was given a lot of autonomy, a separate building on the Intel campus and the resources to grow a team that eventually encompassed more than 350 people. One thing is clear: Intel’s failure to make a mark in the TV space wasn’t because of a lack of ambition. January 2014: It’s confirmed: Verizon is buying Intel’s OnCue TV service Also: By buying OnCue, Verizon gets ready to take on Comcast October 2013: Verizon comes into play as a possible white knightĭecember 2013: Reports point to an imminent Verizon announcement
September 2013: First reports indicate that Intel is looking for a partner July 2013: Gigaom reveals that Intel plans to call its TV service OnCue Also: Intel ditches controversial plan to launch OnCue with a built-in cameraĪugust 2013: We take a look at some of the companies Intel bought to kickstart OnCue June 2013: Cable companies reportedly try to cut Intel media out of TV deals Also: The service is already being tested by hundreds of users. January 2013: Gigaom reveals key details about Intel Media’s hires, retail plans, funding and designįebruary 2013: Intel officially announces TV service, promises launch by end of 2013. June 2012: Additional details about Intel’s plans surface March 2012: First media reports about Intel’s plans emergeĪpril 2013: Intel inside & out: trademark filings reveal more details about Intel Media plans January 2012: Intel looks at Roku as a possible acquisition October 2011: Intel shutters its digital home group
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